Originally published on YouTube on January 21, 2025
Soon after Joey Bada$$, a once-promising MC who first appeared in the 2010s, made his comeback with a freestyle entitled “The Ruler’s Back,” several rappers from the West Coast went on the offensive against him, believing that their region had been attacked. This editorial covers why Joey Bada$$ is doubling down on his follow-up song, “Sorry Not Sorry,” why J. Cole deserved that sub, and what should be next in store for Joey Bada$$, his West Coast “adversaries,” and rap music as a whole.